Redefining Beauty with Joelle Rotsaert, Founder of Injectual
3 min read
Image credit: MARBL Editorial
On this week's episode of the MARBL Podcast, I had the privilege of sitting down with Joelle Rotsaert, founder of Injectual, to explore her journey, her philosophy of beauty, and how she's reshaping the medical aesthetics landscape.
A Personal Story Shaping a Vision of Beauty
Joelle's earliest ideas of beauty came from her grandmother, whose long blonde hair left a lasting impression on her as a child. Those early influences planted the seed for how Joelle came to see beauty—not just as external, but as something deeply tied to identity, confidence, and self-expression.
That perspective became even more personal during her own journey transitioning from male to female. Joelle shared candidly how growing up, access to aesthetics and treatments wasn't easy. Many clinics at the time either didn't know how to treat transgender patients or outright turned them away. This lack of education and inclusion in the industry is what fueled Joelle's drive to create something different.
From Exclusion to Innovation
Today, Joelle is leading Injectual, a clinic that not only welcomes but actively specialises in treatments for both feminization and masculinization. It's a space built on inclusivity, medical expertise, and patient care.
Unlike clinics that see patients and send them home, Injectual has redefined what an aesthetic treatment experience can look like. Aftercare is central: patients are given the opportunity to recover, touch up their makeup, and feel looked after in a space designed with their comfort in mind. This focus on the experience—not just the procedure—sets Injectual apart.
What Makes Injectual Different
- Medical Expertise: All practitioners are medically trained, ensuring safety remains at the core of every treatment.
- Aftercare Innovation: A dedicated space for post-treatment care allows patients to feel restored and confident before leaving.
- Patient-Centred Design: From the interiors to the service, the clinic avoids the sterile, clinical feel of a doctor's office. Instead, it feels warm, welcoming, and premium.
- Specialist Focus: Injectual only offers injectables, keeping the clinic dedicated to excellence in aesthetic medicine.
Transjectual: A Guide for Transgender Aesthetic Care
Joelle also spoke about Transjectual, her upcoming flagship project designed to be the guide for clinics and practitioners working with transgender patients. It's a resource that will set standards, share education, and ensure patients receive care that respects both their safety and identity.
Leading the Future of Aesthetics
What struck me most in our conversation was Joelle's determination to use her personal journey to transform an industry. Having lived through both exclusion and acceptance, she knows firsthand what patients need—and more importantly, what they deserve.
Injectual is not just another clinic; it's proof that aesthetics can be safe, inclusive, and empowering when done with heart, innovation, and respect.
